Why Business Owners Don’t Play Every Position (Lessons from College Football)

Niche & Lead Like a Football Pro: Business Lessons from College Sports

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In this post, we’re diving into two powerful themes for online business owners: leadership and niching, through the lens of college football.

Even if you’re not a sports fan, this one’s for you.

Let’s start with a visual. Picture Pat McAfee on the show, College Game Day. He's loud, unpolished, wildly entertaining, and unmistakably clear on his role. He’s not trying to be everyone's favorite or the most technical analyst.

He knows his lane: he's here to entertain football fans, and he does it unapologetically.

That’s niching at its best.

Too often, business owners get stuck thinking niching is about exclusion. But it's really about clarity.

When you're clear on what you love, who you serve, and what transformation you provide, that's when the magic happens.

Here’s how you can clarify your niche:

1. What do you love doing?

2. Who do you love doing it for?

3. What transformation do they get because of what you do?

This approach leads to confidence and calm for you and your customers.

Now let’s shift gears to a leadership lesson from more football.

During a recent Indiana vs. Oregon game, Head Coach of Indian University football team, Curt Cignetti shared a powerful insight.

When asked how he stays calm during intense moments in games, he said:
“If I expect my players to manage their emotions, I have to do the same.”

That’s leadership.

As business owners, our energy sets the tone. You can’t expect focus from your team or clients while operating in chaos.

Model the mindset you want your business to operate under.

So here are the takeaways from this football-inspired business pep talk:

• Choose your lane and commit to it.

• Stop trying to please everyone.

• Model the leadership and mindset you want your brand to reflect.

Building your online business isn't about doing everything. It’s about doing the right things, well, over and over again.

If this episode stirred something in you, take some time to reflect.

And if you’re ready to find clarity, calm, and consistent momentum, I’d love to support you!

👉 Book your free Game Plan Call